Web Services

There are many areas in which a Website can be developed to achieve more hits and better results. We can advice you on strategy, and give you realistic and beneficial goals to set down and measure against.

Web statistics show where users come from, in terms of organisation (companies or universities) and geographical location. With regular analysis this type of information can be used to tailor web sites to specific areas and markets.

Setting goals and monitoring the results of marketing efforts gives a good appreciation of the benefit of these techniques. These goals should be specific and could include:

• doubling the number of hits to the Website
• encouraging 10% of customers to carry out enquiries by email

Email

e-mail is an underestimated area in marketing and can be used for feedback and promotion of all kinds. Successful companies will e-mail friendly customers on a regular basis with information on product news, product launches and technical updates. It is a cost effective way to keep in regular personal contact.

We can implement e-mail mailing lists and auto-responders to facilitate your e-mail marketing strategy.

Where does the web fit into your present marketing strategy?

A website can be a customer retention and a customer acquisition tool.

A retention strategy will focus site content on existing customers needs, providing not just a product sell but easy access to useful information. You can also give more opportunities for feedback through the use of interactive forms and email.

An acquisition strategy will increase hits to the site from new prospects. This audience may not have heard of your products/services before and so the tone and look of the site should be designed accordingly.

Closer customer contact

Customers can be made aware of information relevant to them through personalized emails containing links to specific areas of the site, such as:

• Special Offers
• Upgrades
• Recent Changes
• New products

Many successful e-commerce companies today use this strategy of targeted or blanket email.

Measuring success

In order to measure success we need to monitor site statistics on a monthly basis. A growing figure suggests good retention on visitors with new visitors joining on a regular basis.

Contact us to discuss how we can significantly increase the response to your website through a targeted web marketing strategy.